Todd Pillars

May 11, 2011 By Todd Pillars Leave a Comment

Potential; The difference in being a hero and not

potential po·ten·tial (pə-těn’shəl)
adj.
Capable of being but not yet in existence; latent.

Heroes do not have potential.

Heroes run when their legs shouldn’t be able to support them.

Heroes do the nitty-gitty things that cause normal people turn their eyes away or noses up.

Heroes get in the game even when the odds of success are stacked against them.

Heroes step up to the responsibility and teach, comfort, discipline and nurture our future.

Heroes get shit done. They are spent, exhausted, and they do it EVERY! SINGLE! DAY!

Do you have potential? How do you feel about that?

Filed Under: Leadership Development, Personal Development Tagged With: achievement, beliefs, genuine, goals, just do it, Personal Development, values

August 3, 2010 By Todd Pillars 2 Comments

Are You Acting Like a Scared 9-Year-Old?

You’re standing on the playground and it’s the first day of school. You know exactly two people – your little brother and the lady that says she’s your new teacher – neither beneficial to making new friends. You’re scared stiff and you’re at a crossroads… Do I act like them? Or, do I be myself? What’s the best way to get them all to like me?

Wisdom tells us you can’t please everyone. However, it can be tough to call some entrepreneurs wise. It’s been my experience working with first time business owners and salespeople that it’s instinctual to group “everyone” into the “user of my product/service” category. We want everyone to fall in love with our wares. It’s also been my first-hand experience that no, not everyone is your ideal prospect (or client, partner, etc). Some customers can actually cost you money! How, you ask?

By being so different from you, and most importantly your core values and beliefs, that you are forced to repeatedly convince them why they need you. Then you have the added burden of selling them your product or service. Then you have to constantly reinforce their decisions just to retain them. Have you recognized your worst clients yet?

So what’s to do about it? Repeat after me: “Just like them”.

Be yourself. Be genuine, heartfelt, grateful. Be true to your beliefs. Be nice. And be visible in the marketplace doing all those things. Show people how much they will benefit by you being in their lives. Show them how they’ll be treated as part of your group. Show them how you value the same things they do and believe in the same things they do. They’ll be much more open-minded to hearing about how your product or service can help them. You’ll be surrounded by people that are just like you. And they’ll bring people just like them to hear your message. And they’ll bring more just like them…

Oh, and be polite. Say “Please” and “Thank You!”

Please visit here again.

Thank YOU for being here NOW!

[Originally posted at http://www.jerrykennedy.com]

Filed Under: Business Development, General News, Personal Development Tagged With: beliefs, genuine, like them, Networking, pre-qualified leads, pre-sold leads, values

March 28, 2009 By Todd Pillars 1 Comment

Know, Like, and Trust?

This has come up a few times over the last couple of days and I thought I would share my thoughts. The basis for this post is the sales “truth” that people only buy from you if they like you.

I agree. So what’s the easiest way to illustrate this? Here’s the foundation I use to build my relationships.

Prospect		Me
K	Know	Knowledge
L	Like	Listening
T	Trust	Time

Lets look more closely at each one:

Your prospect has to “know you” (or at least know about you) which can be done it a couple of ways.
1) Self-Promotion. This can include both advertising and authoring – ezine, blog, tweeting, etc.
2) Referral (with edification this is the most powerful way – bar none)

The bottom line here is that you have knowledge that the prospect needs. For you to move to the next two steps the prospect has to find value in that knowledge and want to know more. Once the prospect confirms he has a resource to ask questions it it your responsibility – to yourself and your company – to be of service.

The fastest way to achieving likability is by listening. Powerful questions produce powerful results. How can you know if your product or service is a good fit for your prospect if you don’t dig deep into the motivation for seeking change? If your prospect had the answers he wouldn’t need you!

Hint: Like does not necessarily mean they agree with you – and often they won’t. If you approach the conversation in a non-judgemental way you will always have a positive outcome (whether you make a sale or not).

The T I’m discussing here is Time. Relationships take time – you can’t rush it or you’ll blow the like right out of the water. So many Internet marketers want to run in a jam their product or service down the prospect’s throat. Big No-No!

Take time to ask questions and provide service to solidify the relationship. Once the sales process is complete you’ll have a vocal proponent of your wares. It essential to your longevity that it is viewed in a positive light!

(The obvious but unspoken T is Truth. Truth is so essential that it’s considered a given. If you are being untruthful in your approach you’ll reap your just rewards – it’s only a matter of, you guessed it, time.)

By all means leave your thoughts.

To your success!