Todd Pillars

Apathetic Entrepreneurs (and what you can do if you are).

Reading an article on entrepreneur.com sent my pissed meter off the charts. It seems that “People get cynical and apathetic for good reason”.

While this may happen with long-time employees and some long-term contractors, it is NEVER acceptable for entrepreneurs. It’s an oxymoron. An abomination. All too common.

If you can’t get, and stay, excited about what your product or service does for your customers or clients, you need a to take a serious look at your vocation. Seriously.

So how do you stay excited about it? It is so simple it’s almost absurd. You share your story; about how your product changed someone’s life, or how your service helped alleviate someone’s pain. Share other people’s excitement and that will keep you excited. The benefit is that you’ll serve more people, earning more as a natural consequence, and have more success stories to tell.

Don’t tell me a story about why you can’t do more, sell more, earn more. Tell me a story about how someone’s life is better because you’re in it.

Want Stratospheric Success? Follow these Five Laws. Part 1

Reading “The Go-Giver” over the weekend has solidified my belief that business as we’ve known it for the last two decades (or more, your mileage may vary) is so antiquated that to continue “as it’s always been” is maybe the most deadly thing you can do to your business. If your business has stagnated, if it’s slowed down to “just getting by”, or if you have serious concerns if you’ll be in business a year from now you can cheer up! Follow these “Five Laws of Stratospheric Success”.

The first Law, The Law of Value states; “Your true worth is determined by how much more you give in value that you take in payment”.

You may have heard the phrase giving value misused by the Internet Marketing Gurus telling you to give away your secrets to entice your prospects. This misses the mark in two ways. 1) As used here, giving does not mean giving away – as in free. It simply means to present something, in this case value. 2) value in this context means the relative worth or desirability of a thing to the end user. More to the point it’s about asking yourself the question; “What can I offer that will set me apart – and I mean WAAAAY apart – from my competition and will allow people to want me as the person they choose to do business with?

Near and dear to my heart is appreciation. This is one of the things that cost little or nothing and leaves a lasting impression. Say please and thank you (and mean it). Send Nice to meet you notes – not emails – in a greeting card in your own handwriting. Remember birthdays and, you guessed, it send a card that says Happy Birthday!

Here’s a good place to mention one of the most important keys to making this law work, and it may be a deal breaker if you can’t commit to it, it’s that you have to give without any emotional attachment to the outcome. Now I know that’s going to sound really wacky to you but that’s how it works… because there is an outcome every time.

Head on over and get the book. Take this journey with me and let me know how you give value to your product or service.

Tune in next time for Law #2 “The Law of Compensation”.