Todd Pillars

Want Stratospheric Success? Follow these Five Laws. Part 2

In Part 1 we talked about Law #1: The Law of Value and put an idea out there on how to increase the value you deliver to your clients and customers. (There are 4 more fantastic ideas in “Go-Givers Sell More”, Bob Burg’s and John David Mann’s second installment in the series, although that’s getting a little ahead of ourselves.) What we discovered is that giving doesn’t necessarily mean giving away.

The second Law, the Law of Compensation, states; “your income is determined by how many people you serve and how well you serve them”.

I feel this is the single most powerful of the five laws because once applied it opens up endless possibilities. By its very definition you get to choose. You choose how many people’s lives you touch. You get to choose how much time you and effort you spend adding value to those people. You get to choose how much you earn from that effort. YOU. CHOOSE.

Give the Law of Compensation some thought and then leave a comment below to let me know what possibilities you have opened up. If you could touch the lives of 10 people with your product or service what would that mean to you? If you touched 1,000 lives what would that look like? If you touch millions of people, enriching their lives in a way that adds value, what would that do for you? I can’t wait to hear what you come up with!

In the next post we’ll dig into the meaning of “Networking” with Law #3: The Law of Influence.

Want Stratospheric Success? Follow these Five Laws. Part 1

Reading “The Go-Giver” over the weekend has solidified my belief that business as we’ve known it for the last two decades (or more, your mileage may vary) is so antiquated that to continue “as it’s always been” is maybe the most deadly thing you can do to your business. If your business has stagnated, if it’s slowed down to “just getting by”, or if you have serious concerns if you’ll be in business a year from now you can cheer up! Follow these “Five Laws of Stratospheric Success”.

The first Law, The Law of Value states; “Your true worth is determined by how much more you give in value that you take in payment”.

You may have heard the phrase giving value misused by the Internet Marketing Gurus telling you to give away your secrets to entice your prospects. This misses the mark in two ways. 1) As used here, giving does not mean giving away – as in free. It simply means to present something, in this case value. 2) value in this context means the relative worth or desirability of a thing to the end user. More to the point it’s about asking yourself the question; “What can I offer that will set me apart – and I mean WAAAAY apart – from my competition and will allow people to want me as the person they choose to do business with?

Near and dear to my heart is appreciation. This is one of the things that cost little or nothing and leaves a lasting impression. Say please and thank you (and mean it). Send Nice to meet you notes – not emails – in a greeting card in your own handwriting. Remember birthdays and, you guessed, it send a card that says Happy Birthday!

Here’s a good place to mention one of the most important keys to making this law work, and it may be a deal breaker if you can’t commit to it, it’s that you have to give without any emotional attachment to the outcome. Now I know that’s going to sound really wacky to you but that’s how it works… because there is an outcome every time.

Head on over and get the book. Take this journey with me and let me know how you give value to your product or service.

Tune in next time for Law #2 “The Law of Compensation”.