In Part 1 we talked about Law #1: The Law of Value and put an idea out there on how to increase the value you deliver to your clients and customers. (There are 4 more fantastic ideas in “Go-Givers Sell More”, Bob Burg’s and John David Mann’s second installment in the series, although that’s getting a little ahead of ourselves.) What we discovered is that giving doesn’t necessarily mean giving away.

The second Law, the Law of Compensation, states; “your income is determined by how many people you serve and how well you serve them”.

I feel this is the single most powerful of the five laws because once applied it opens up endless possibilities. By its very definition you get to choose. You choose how many people’s lives you touch. You get to choose how much time you and effort you spend adding value to those people. You get to choose how much you earn from that effort. YOU. CHOOSE.

Give the Law of Compensation some thought and then leave a comment below to let me know what possibilities you have opened up. If you could touch the lives of 10 people with your product or service what would that mean to you? If you touched 1,000 lives what would that look like? If you touch millions of people, enriching their lives in a way that adds value, what would that do for you? I can’t wait to hear what you come up with!

In the next post we’ll dig into the meaning of “Networking” with Law #3: The Law of Influence.