Todd Pillars

Apathetic Entrepreneurs (and what you can do if you are).

Reading an article on entrepreneur.com sent my pissed meter off the charts. It seems that “People get cynical and apathetic for good reason”.

While this may happen with long-time employees and some long-term contractors, it is NEVER acceptable for entrepreneurs. It’s an oxymoron. An abomination. All too common.

If you can’t get, and stay, excited about what your product or service does for your customers or clients, you need a to take a serious look at your vocation. Seriously.

So how do you stay excited about it? It is so simple it’s almost absurd. You share your story; about how your product changed someone’s life, or how your service helped alleviate someone’s pain. Share other people’s excitement and that will keep you excited. The benefit is that you’ll serve more people, earning more as a natural consequence, and have more success stories to tell.

Don’t tell me a story about why you can’t do more, sell more, earn more. Tell me a story about how someone’s life is better because you’re in it.

Nothing adds up!

Consistency is a funny thing. It’s one of those things that you can use for good or can be used against you for ~~evil~~ not so good.

I printed the following on a sheet of paper and hung it on my wall above my monitor to help keep me in line:

Is what I’m doing NOW the most effective use of my time?

Results, it’s what we get paid for.

Small actions, over time, add up – even if they’re inactions. If, at the end of the week, you have nothing to show for your efforts it’s because your daily actions have accumulated.